Rockshow: A Festival! is a four-night hardcore, rock and indie concert dreamt up by Casey Kwaiser and Kelby Wieringa. Hosted at the Division Avenue Arts Collective (The DAAC), located on Division in downtown Grand Rapids, the two founders are bringing an explosion of sound with 25 rock bands scheduled to perform this weekend.

Headliner bands include Versus the Ocean on Thursday, July 7; Brothers on Friday, July 8; Lakeland on Saturday, July 9; and Too Soon To Say on Sunday, July 10.

Versus the Ocean is a Lansing-based alternative/post-hardcore band consisting on Jeremy Monroe on vocals, Michael Joseph Hale on guitar, Alex Minarik on guitar, John "FN" Whiteside on bass and Jordan Emede on drums.

Brothers is a hardcore band located in Grand Rapids. The band is signed to Saw her Ghost Records/Assault Records.

Rockshow: A Festival! The DAAC, Grand Rapids July 7-10 $8 day ticket or $25 four day pass thedaac.org

Lakeland is a rock and roll band from Muskegon consisting of Colby Mull on vocals, Caleb Spiece on guitar and vocals, Andrew Castonia on bass, Blake Kunkel on guitar and Caleb Richards on drums. The band's goal is to create real music that catches the audience's attention.

The final headliner band, Too Soon To Say, closes off the concert series on Sunday. The Grand Rapids-based rock/indie band has Connor Baker on vocals, Kyle Viana on guitars, Tyler Lautzenheiser on drums and vocals, Kevin Barnes on guitars and vocals and Mitchell McNally on bass.

Other bands include: No Sleep for Panama, Oceans over Earth, Vices, From the Ropes, We Call This Irony, The Active Inspire, Automagik, Chicago Typewriter, and many more.

An $8 day ticket is available, as well as a $25 whole event pass.

Pictured: Versus the Ocean, photo by Brad Covert